PHILOSOPHY

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Sometimes, our most enjoyable experiences in life are those we don't even notice. They're frictionless, seamless - but in the best cases, bring about empowerment, fulfillment and ideally, moments of unexpected joy. Though  it may be challenging to pinpoint what the 'it' is, these experiences leave us talking, sharing, promoting...wanting to do it again. 

It's a powerful hook when we encounter a product or place that gives us this feeling. These motivators can be a brand's biggest ally in an increasingly experience centric culture - an age of wanting more value, more memories, more quality - less 'things'. It can also prove to be one of the biggest challenges. With brands now present on multiple channels, how do you ensure that you're providing a unique and consistent experience across every touchpoint? 

As the worlds of physical and digital continue to merge, I believe a holistic approach to experience design is a must. Consumers want ease and fulfillment from every interaction with their favorite brands. As we implement additional digital experiences and tools into our physical lives, we need to make sure the two are aligning.  A brick and mortar shop with a poor digital presence may lose out on delivering a unique dimension in the shopping experience and ultimately, potential revenue. Likewise, companies like Uber that found quick success with the convenience of their ride sharing app are now working hard to improve the components of their design that exist in the physical world - rider safety, driver satisfaction, etc. 

 So come on world, let's create beautifully considered experiences from end to end. Let's deliver innovation, ease, fulfillment, joy, and delight in fresh, new ways. Let's Design the Unexpected.